The frenzied seller’s market is over. Here’s what today’s pricing data means for homeowners planning to sell — and how to position your property to still win big.
The Market Has Shifted — And Sellers Must Shift With It
If your selling strategy assumes multiple offers over asking… it’s officially time for a reset.
According to brand-new data from Cotality, nearly 50% of homes are now selling below their original asking price.
And while that may sound like bad news — it’s actually a return to normal.
📊 From Frenzy to Reality
Let’s look at the trend:
| Market Climate | % Sold Under Asking | What Was Happening |
|---|---|---|
| 2018–2019 | 50–55% | Healthy, normal market |
| 2021–2022 | ~25% | Low rates → bidding wars → frenzied prices |
| 2025 | ~50% | Market stabilizing back to normal |
The supercharged seller era is gone — and pricing correctly from day one is essential again.
🎯 Why This Matters for Sellers
A few years ago:
✅ You could overprice and still get swarmed with offers
✅ Buyers were desperate — waiving appraisals, inspections, everything
Today:
❌ Buyers have more homes to choose from
❌ Affordability challenges mean tighter budgets
✅ They are much more selective
And here’s the biggest truth of all:
The first 14 days on the market are the most important.
Miss the mark on price early, and:
- Your listing sits
- Interest fades
- Buyers assume something is wrong
- Price cuts become unavoidable
✅ The Formula for Selling at (or Over) Asking Price Today
To win in this market, sellers must:
1️⃣ Prep the Home
Repairs, curb appeal boosts, and thoughtful improvements matter big time again.
2️⃣ Price Based on Sold Data — Not Hope
Look at what has SOLD recently — not just what’s listed.
3️⃣ Be Flexible & Ready to Negotiate
Buyers expect fairness. A win-win deal is the new standard.
The Positive Side of the Story
If 50% of homes are selling under asking…
that means 50% ARE selling at or above — and those are the homes priced strategically and competitively.
With the right agent guiding your pricing and presentation, you can absolutely be in that winning half.
💬 Bottom Line
You don’t want to fall behind this market.
Talk to a local expert today and learn:
✅ What buyers are paying right now
✅ What first-impression upgrades matter most
✅ What your true market-ready price should be
📞 Call The Audra O’Neal Team: (281) 972-8200
💻 ONealTeamRocks.com
Let’s make your move happen — with confidence and strategy.
